After having worked for and with a number of SEO agencies in the past, I can see which are good, which are full of hot air and which are the best. What you are looking for in an SEO agency may not be the same as what everyone else is looking for. We’re going to look at your needs as much as the companies out there in an effort to steer you towards the best SEO company for your needs.
What exactly are your thoughts on the industry?
The first thing you should think about is what your views are on SEO. Many people are sceptical on this trade. A great seo agency will take the time to explain the industry and lessen your fears or scepticism. You should not go into a venture that you’re not sure of, it won’t help you or the company you choose if you doubt the process.
Do you have time to help?
If you can do some of the SEO work yourself, while the SEO agency handles the majority of the work, it can lower your costs. Not everyone has the skills to do all of the work required, hence why you’re looking to hire someone, but there are likely a few tasks that you can take on. This will also help you get some real ownership in the project so that you’re involved and proud of what is accomplished.
How can you help yourself?
There are a number of so called ‘experts’ out there that don’t really understand the business. You will have to take some time to read a few blogs on SEO and get familiar some of the terminology. You will then be prepared to ask questions and weed out the bad ones from the good ones.
Once you’ve narrowed your list of companies
After sorting through an SEO agency or two it is time to take a harder look at a few more. Get quotes and see what their documentation is like. If it seems like a form with your name dropped in at key points, beware. A cookie cutter approach doesn’t always work and you’ll want to work with an SEO agency that is ready to handle your specific business.
Don’t just use the same company that designed your website. Be sure to use an expert in the SEO field. Your website builder may have the skills but don’t just take their word for it. Put them through the same process as any other company.
Once you have signed up
Keep a hand in the process at all times. Having measurables and statistics sent your way is essential. You want to see real results and a great SEO agency will be able to show you measurable results.
A last point is to always be ready to take the advice you are given. If all you’re looking to do is challenge all of their advice and then do something different, you have to ask yourself why you hired them in the first place.